vzbal gives advertisers complete ownership over their media data, planning, and spend — removing dependency on agencies and eliminating blind spots in your campaigns.
vzbal is built on two non-negotiable foundations that put you — the advertiser — permanently in the driver's seat.
See exactly what your agency is doing, when they're doing it, and what it costs — in real time, without waiting for a monthly report.
Your media data lives in your system — not the agency's. Switch agencies, run audits, change vendors without losing a single data point.
The complex relationship between agencies, media owners, and technology creates three critical failure points that cost advertisers money and control.
vzbal shifts the model: instead of demanding transparency from agencies, advertisers own the system that generates it. Four layers of structured ownership.
Advertiser takes full ownership of data and systems. Agencies and vendors become custodians, not controllers.
Planning process logs, real-time approvals, and stakeholder communication all flow through a single controlled interface.
Automated data handling, integrated APIs, and historical data access eliminate manual reporting and manipulation.
Custom access protocols, restricted downloads, real-time audit readiness — advertiser defines every permission.
System Architecture — Advertiser at Centre
Six capability areas that together give you complete command of your media operations — from planning to payment.
Eliminate copy-paste media plans. Every revision is logged, tracked, and approved through a real-time system with full audit trail.
Define exactly who sees what. Agency access, vendor access, internal team permissions, and 3rd party API access — all under your control.
Connect agency billing systems, vendor platforms, TAM/BARC, and ad servers through secure APIs — all data flows into your central dashboard.
Automated SMS, email, and WhatsApp notifications for approvals and alerts. Email-based approval integration keeps stakeholders in the loop instantly.
Custom reports, in-built audit capabilities, access-wise automated reports, and real-time data for immediate corrections — no waiting for month-end.
Media research as primary source, editable plans with AI suggestions, spot-level planning capability applicable across all media types.
The complete media operations flow — advertisers, agencies, and vendors — all connected through one transparent system.
vzbal is not a tool for agencies — it's purpose-built for advertisers who demand accountability, accuracy, and access.
Join advertisers who've moved from dependency to ownership. See vzbal in action with a personalised demo.
Contact Sandeep Khewle · sandeep@vzbal.com · +91 99206 18158